Digital First Media’s AdTaxi Networks Continues Rapid Growth and Expansion with New Partnership with Tawasol

2015-02-06

  Digital First Media’s AdTaxi Networks Continues Rapid Growth and Expansion with New Partnership with Tawasol
  Tawasol Will Offer AdTaxi as White-Label Solution to Clients Across EMEA Region, Giving Tawasol Clients Access to AdTaxi’s Suite of Digital Offerings Including Programmatic Buying, Real-Time Bidding and Search  
Partnership Reflects Ongoing Growth of AdTaxi, Now in More than [13] Countries and [28] Large Cities Around the World
 

New York, NY (February [DATE], 2015) – Digital First Media today announced that AdTaxi Networks, its industry-leading digital marketing solutions company that sells and fulfills medium and large multi-platform local campaigns for advertisers, has entered a new partnership to offer AdTaxi’s  product solutions to clients of Tawasol, a leading digital strategy and software firm in the Middle East and Europe. The most recent in a series of new partnerships that have contributed to the substantial growth of AdTaxi, the alliance will deepen AdTaxi’s reach in a range of large markets, including Saudi Arabia, Kuwait, the United Arab Emirates, Egypt, Spain and the UK.   “AdTaxi is a full service digital marketing agency with best-in-class capabilities that complement our existing offerings. Gaining access to AdTaxi’s robust technology and expansive network will allow our clients to impactfully and immediately reach new audiences abroad and grow their businesses,” said Dr.Osama Mostafa, [CEO] of Tawasol. “We undertook a thorough review of the market to identify the best partner, and AdTaxi was our clear first choice.  We are excited to join their broad alliance network and deliver a more complete marketing solution to our clients.”   Under the agreement, Tawasol will offer AdTaxi’s range of comprehensive digital marketing platforms on a white-label basis, providing Tawasol clients with access to a range of capabilities, including programmatic buying, real-time bidding (RTB), search and social media. [AdTaxi’s expert, in-house operations team will also work to support clients in customizing their campaigns to reach targeted audiences via mobile, display and television platforms.   “The rapid expansion of our network reflects that digital marketing agencies have recognized the enormous value our digital advertising solutions bring to their clients,” said Kirk MacDonald, President of AdTaxi Networks and Executive Vice President of Sales Development of Digital First Media. “We are pleased to enter this strategic partnership with an agency that shares our focus on providing cutting edge, customized digital products and is a leader in its local markets, and at the same time to expand our advertiser base in the EMEA region.”    

ABOUT TAWASOL Tawasol is a leading digital strategy and software firm, specialized in developing cutting-edge, customized mobile applications. Established in 2007, the firm has grown rapidly and established full-service branches in Saudi Arabia, Kuwait, the UAE, Egypt, Morocco, Bahrain, the United States, United Kingdom and Spain with more offices set to open in the coming years. Tawasol works closely with its clients to truly understand their individual business context and requirements – and then deliver outstanding solutions, on time and on budget. Over the years, the firm has developed successful multi-platform solutions across a wide range of fields, from Government, enterprise solutions, education, banking and media to health, entertainment, gaming and social. With a team of nearly 100 highly-trained and talented developers, Tawasol can take a project from conception, strategy and design to development, content management and operations – with an integrated or stand-alone solution.  For more information, please visit www.tawasolit.com.    

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